This is a question that I get ALL the time. I usually answer it with another question or two…
First, what do you do and who is your market? Business headshots are first and foremost to sell your services to the customer. If you are an artist or author or stylist, you will have a different look than a financial advisor or lawyer.
So first tell me what you do and then tell me what your market is. If your business clientele consists mostly of conservative 50 to 70 year olds you will dress differently than if you cater to 20 to 30 year olds.
Then tell me what colors look best on you. If there are no corporate guidelines that you need to follow regarding colors or style, you want to wear something that you feel comfortable in and that makes you shine.
Joe came in about a year ago and had his first headshot done for his new job as a realtor. I praised him on his bold use of color and style. He then came in a little while ago and changed everything up. Even though this new image is not really his style, he recognized that his clientele were more conservative and he needed a new look just for them.
He looks good in both, but they are quite different for different markets.